For carpet cleaning companies, showing up on local searches is incredibly important. You want to show up online as early and often as you can when homeowners and businesses in your area are looking for carpet cleaning. One powerful tool to achieve this is Google Business Profile (formerly Google My Business).
In this blog post, we'll explore how carpet cleaners can harness the full potential of Google Business Profile to enhance their local visibility and attract a steady stream of customers.
Google Business Profile is a free tool offered by Google that allows cleaners and other local businesses to manage their online presence. It provides a platform for companies to display essential information about their business, respond to customer reviews, post updates, and engage with their audience. When users search for carpet cleaning companies or services on Google, the Google Business Profile listings appear prominently, providing information at a glance.
1. Local Visibility: One of the most significant advantages of Google Business Profile is the increased local visibility it offers. When potential customers in your area search for carpet cleaning services, your Google Business Profile listing can be among the top results, making it easier for them to discover your business.
2. Credibility and Trust: An active and well-maintained Google Business Profile profile adds credibility to your carpet cleaning business. Users are more likely to trust a business with an informative Google Business Profile listing, recent pictures and positive reviews.
3. Easy Access to Information: Google Business Profile provides a convenient way for potential customers to access crucial information about your business, such as your hours of operation, contact details, services offered and service area.
4. Customer Engagement: You can interact with your customers directly through Google Business Profile, just like on Facebook and other social channels. Respond to reviews, answer questions, and post updates to keep your audience engaged.
5. Improved Search Rankings: An optimized Google Business Profile listing can positively impact your search engine rankings. When your business information is consistent and up to date, it signals to Google that your business is relevant and trustworthy.
Now, let's delve into the specific ways that carpet cleaners can make the most of Google Business Profile:
1. Claim and Verify Your Listing: The first step is to claim and verify your Google Business Profile listing. If you haven't done this yet, it's a straightforward process. Google will send a verification code to your business address (usually via mail), or ask you to submit a video proving who and where you are. Once verified, you gain full access to your Google Business Profile profile.
2. Optimize Your Business Profile: Your Google Business Profile profile should be complete and up to date. Ensure that you provide accurate information, including your business name, address, phone number, website URL, and hours of operation. Choose the most relevant categories for your business, such as "Carpet Cleaning Service,” “Upholstery Cleaning Service,” and “Tile Floor Cleaning Service”
3. Add High-Quality Photos: Visual content is essential. Upload high-quality images of your carpet cleaning work (including before and after pictures, and at least one photo of each of the services you provide) and your team. Photos give potential customers a glimpse of your professionalism and the quality of your services.
4. Encourage Customer Reviews: Positive reviews on your Google Business Profile profile can significantly influence potential customers. Encourage satisfied clients to leave reviews, and be sure to respond to them, showing that you value customer feedback. Pro tip: ask customers to mention the service you provided (like “carpet cleaning”) in their review.
Want more information on asking for reviews? Check out this blog post.
5. Utilize Posts: Google Business Profile allows you to post updates and announcements, similar to social media. Use this feature to share promotions, special offers, or informative content about carpet cleaning tips. Regular posts keep your Google Business Profile profile engaging and up to date. Pro tip: don’t post on GBP the same way you do on Facebook, instead post offers like “3 Rooms For $150”
6. Manage Q&A: The Questions & Answers section on your Google Business Profile profile is a useful feature for addressing common inquiries about your services. Be proactive in answering questions to provide helpful information to potential customers. Pro tip: you can even ask questions and then answer them yourself!
7. Regularly Update Information: Keep your Google Business Profile profile up to date with any changes to your business information. This includes updates to your hours of operation, services offered, and contact details.
Here at BookCleaningJobs, we know how important being visible locally is, which is why we include Google Business Profile optimizations for all of our GROWTH🚀 plan clients.
Want to work with a marketing agency that will help you book more cleaning jobs and exceed your marketing goals? Book a call with us today!