It’s no secret these days that online reviews play a pivotal role in shaping the reputation and success of businesses. As a professional cleaner, garnering positive reviews can significantly enhance your credibility and attract more customers to your cleaning business. One effective way to do this is by utilizing Google Business Profile and Housecall Pro, a robust field service management software that we recommend to our clients here at BookCleaningJobs.

Let’s delve into some strategies on how to ask for more reviews for your cleaning business using these tools…

Requesting Reviews

Identify the Right Moment

Timing is crucial when asking for reviews. Ideally, you should ask for a review shortly after completing a cleaning service while the positive experience is still fresh in your customer's mind. Housecall Pro can help you automate this process by sending follow-up emails or text messages after each service when you hit the “job finished” button in the HCP app (on your smartphone or tablet - whichever you use in the field).

Craft a Personalized Request

When reaching out to customers for reviews, personalize your requests. Mention the specific service they received and any unique details you remember about their cleaning needs. A personalized touch shows that you value their business.

In Housecall Pro, you can include photos in your invoices/receipts by uploading them to the job after you’re done cleaning. This is a whole new level of personalization! Show your customers the results of your work at the moment you ask them for a review. Cleaners interested in using Housecall Pro for your cleaning business can use this link for 50% off your first two months.

Utilizing Your Google Business Profile To Ask For Reviews

Head to your Google Business Profile and click the drop down arrow on the main dashboard. There you will see a button that says “Ask For Reviews.” Click on that and select from any of the options to share the review page with your customers. You can choose to directly email them, share it via Facebook or Whatsapp, or you can copy the link provided and message your customer in a different way.

Use Housecall Pro's Automation Tools

Housecall Pro provides automation tools that simplify the review request process. Set up automated review request emails or texts to be sent to customers after their service. This saves you time and ensures that no customer falls through the cracks. Cleaning businesses that use Housecall Pro to ask for reviews have more reviews than other cleaning businesses (I’ve personally observed this while reviewing thousands of profiles over the last couple of years).

After You Have Received a Review

Monitor and Respond to Reviews

After you start receiving reviews, regularly monitor the platforms where they're posted. That might be Google, Yelp, Facebook, Angi, or elsewhere. Respond promptly to all reviews, whether positive or negative. Engaging with customers demonstrates your commitment to their satisfaction.

Promote Reviews on Your Website and Social Media

Once you've accumulated a collection of positive reviews, showcase them on your cleaning business’ website and social media profiles. Potential customers are more likely to trust your services when they see others sharing their positive experiences. Post your recent testimonials on your social media channels and share before & after photos of your work to increase the likelihood that customers will book you for a cleaning appointment.

Leverage Housecall Pro's Reporting

Housecall Pro's reporting features can help you track the success of your review requests. Monitor the number of requests sent, the number of reviews received, and conversion rates. Use this data to refine your strategy. If you are a BookCleaningJobs client or subscribe to our 24/7 Marketing Dashboard, you can also view and respond to reviews in your dashboard. Plus you can access reporting to see how your reviews grow over time.

Maintain Consistency

Lastly, remember that the process of accumulating reviews is ongoing. Make requesting reviews a standard part of your customer follow-up process in Housecall Pro and on your Google Business Profile. Consistency will help you steadily build your cleaning company’s online reputation over time.

Asking for more reviews for your cleaning business can be a game-changer in improving your online presence and attracting new customers. By timing your requests, personalizing your approach, and utilizing your Google Business Profile and Housecall Pro, you can streamline the process and build a strong online reputation that sets you apart in the competitive cleaning industry. Start implementing these strategies today, and watch your business flourish with positive reviews.

Want to work with a marketing agency that will help you book more cleaning jobs and exceed your marketing goals? Book a call with us today!