The Challenge
A cleaner in a Southern city wanted a more consistent way to bring in new carpet cleaning and upholstery cleaning jobs. While referrals and repeat customers helped keep the schedule moving, the team wanted a predictable stream of new local leads coming from Google.
Their goal was simple: show up when homeowners search for services like carpet cleaning near me or upholstery cleaning near me.
They partnered with BookCleaningJobs to launch and optimize a Google Ads campaign focused on high-intent searches from customers actively looking for help.
Campaign Performance (First 70 Days)
In just under three months, the campaign quickly began generating steady lead flow from homeowners searching for carpet and upholstery cleaning services.
- Total Ad Spend: $14,957
- Total Leads Generated: 251
- Average Cost Per Lead: $59.59
- Overall Conversion Rate: 11.88%
This gave the team a strong pipeline of local job opportunities.
Key Performance Highlights
📈 Lead Growth Month Over Month
Once the campaign gathered enough data, we began optimizing targeting, search terms, and bidding strategies. The result was a major jump in leads.
- January Leads: 89
- February Leads: 162
That’s an 81% increase in leads in just one month.
More homeowners searching for carpet and upholstery cleaning began finding this cleaner at the top of Google.
🎯 Conversion Rate Improvement
Not only did traffic increase, but more visitors turned into actual leads.
- January Conversion Rate: 10.25%
- February Conversion Rate: 13.04%
That’s a 27% improvement in conversion rate, meaning the traffic coming to the site was more qualified and ready to book.
💰 Lower Cost Per Lead
At the same time the campaign scaled up, lead costs actually dropped.
- January Cost Per Lead: $66.06
- February Cost Per Lead: $56.01
That’s a 15% reduction in cost per lead while generating significantly more inquiries.
🚀 Traffic Growth
The campaign also saw strong growth in traffic as ads gained more visibility in search results.
- January Clicks: 660
- February Clicks: 976
That’s a 48% increase in traffic from people actively searching for carpet and upholstery cleaning services.
👀 Higher Ad Engagement
As the ads were refined, more people began clicking on them.
- January CTR: 4.14%
- February CTR: 4.81%
Higher click-through rates show that the ads were becoming more relevant to homeowners searching for cleaning services.
What This Means
In less than three months, this cleaner built a reliable lead generation system focused on carpet and upholstery cleaning services.
Key results so far:
- 251 total leads generated
- 81% increase in monthly leads
- 27% improvement in conversion rate
- 15% lower cost per lead
- 48% increase in traffic
Instead of waiting on referrals, the business now has a steady flow of homeowners finding them directly through Google searches.
Looking Ahead
The campaign is still early in its growth stage. As more data comes in, we’ll continue refining the ads, expanding high-performing keywords, and scaling the campaign to bring in even more leads.
With the right strategy and ongoing optimization, Google Ads can become a long-term engine for consistent business growth.
Want Results Like This for Your Cleaning Company?
If you want a steady stream of cleaning leads coming from Google, we’d love to help.
Request time to speak with our team here:
👉 https://bookcleaningjobs.com/book
