Client Type: Carpet Cleaning Company
Location: Virginia Beach, VA
Plan: Growth Plan
Building on an Established Marketing Strategy
A carpet cleaning company in Virginia Beach, VA is a longtime BookCleaningJobs GROWTH Plan client.
The GROWTH Plan combines a conversion-focused website, SEO and AEO, Google Ads Management, social media, reputation management, and marketing automation to help cleaning companies build a stronger online presence and generate more leads.
For this case study, we are focusing on the client’s Google Ads performance during June 2026, its most recent full month of campaign data.
The Goal: Generate More Leads Without Driving Up Costs
Our goal was to maintain a strong flow of local carpet cleaning leads while keeping the cost of acquiring each opportunity under control.
To accomplish this, we ran a combination of Google Search and Performance Max campaigns. Each campaign played a different role in reaching potential customers and making efficient use of the available advertising budget.
The Google Ads Strategy
Search Campaigns
The Search campaign targeted high-intent keywords used by people actively looking for carpet cleaning services in Virginia Beach.
This allowed the company’s ads to appear when potential customers were already searching for professional help, making Search the primary source of lead volume.
Performance Max
Performance Max expanded the company’s reach across Google’s advertising channels and helped capture additional leads beyond traditional search results.
Together, the two campaign types created a balanced strategy. Search delivered most of the leads, while Performance Max helped the advertising budget go further.
The Results: 58 Leads for $1,488.68
During June 2026, the campaigns generated:
- 58 total leads
- $1,488.68 in ad spend
- $25.67 overall cost per lead
- 316 ad clicks
- 18.07% overall conversion rate
Nearly one 1 of every 5 ad clicks resulted in a lead, giving the company more opportunities to turn local searches into carpet cleaning jobs.
Search Generated the Highest Lead Volume
The Search campaign delivered most of the month’s leads:
- 47 leads
- $1,343.99 in ad spend
- $28.60 cost per lead
- 18.22% conversion rate
These results show how effectively Search can reach people who are already looking for carpet cleaning services in their area.
By targeting high-intent searches, the campaign connected the company with potential customers at the point when they were ready to contact a local cleaner.
Performance Max Generated Leads at Just $13.15 Each
Performance Max added another 11 leads while using only $144.69 of the total advertising budget:
- 11 leads
- $144.69 in ad spend
- $13.15 cost per lead
- 17.46% conversion rate
Its cost per lead was approximately 54% lower than the Search campaign’s CPL.
Performance Max did not replace the need for Search. Instead, it complemented the main campaign by bringing in additional leads at an exceptionally efficient cost.
Why the Campaign Worked
The strength of this strategy came from how the two campaign types worked together.
Search captured people with strong intent who were actively looking for carpet cleaning services. Performance Max broadened the company’s reach and found additional conversion opportunities without significantly increasing the total ad spend.
This balance helped generate a strong number of leads while keeping the combined cost per lead at $25.67.
The Takeaway
June was another strong month for this longtime GROWTH Plan client. The campaigns generated 58 leads at an average cost of $25.67 per lead, delivering a healthy combination of lead volume and cost efficiency.
Search remained the primary lead generator, while Performance Max added 11 leads at only $13.15 each. Together, the campaigns created a balanced advertising strategy that can continue to be refined and scaled.
This was not a short-term advertising test. It was the latest result from an established marketing strategy focused on supporting steady, sustainable growth.
Ready to Generate More Leads for Your Cleaning Business?
If you’re ready to build a steadier flow of cleaning leads from Google, we’d love to help.
Request a time to speak with our team here: https://bookcleaningjobs.com/book
