It’s time – you are finally ready to invest in growing your cleaning business. That means getting serious about your marketing.
First of all, congratulations! A lot of cleaners never get started with marketing at all. Which is unfortunate because marketing is a critical part of any thriving business.
Maybe you are looking at marketing agencies. Hopefully you’ve picked out a couple that look like a good fit…
If you’re considering a GROWTH Plan with BookCleaningJobs, we encourage you to read this article first. It will help guide you through the process of hiring BookCleaningJobs to handle the marketing for your cleaning business.
First Steps
If you’re ready to get started, first book a GROWTH Plan call with one of our cleaning business marketing experts to make sure you are qualified.
Our plans aren’t for everyone – they are for cleaners who are already making money with their company (or have money set aside to launch their business) and are able to commit to at least $2,000 a month for 3 months. This amount covers the cost of the plan and Google Ads spend.
On the GROWTH Plan call, we’ll ask questions about your business to determine if our plans are a good fit for your cleaning business. We will also cover everything that is included in our plans, and you’ll have an opportunity to ask any questions you may have.
Setting Your Launch Date 🚀
Once you’ve let us know you are ready to start and can commit to at least 90 days on the plan, we’ll set a date for your LAUNCH call, provide access to our 24/7 Marketing Dashboard, and send your first month’s invoice.
Heads up, availability for these calls is limited. We may not have an immediate launch date available during our busiest seasons of the year. Plan ahead and contact us early if you need your cleaning company’s website and ads launched by a specific date.
Once your invoice has been paid, we’ll confirm your LAUNCH call.
On The Launch Call
The LAUNCH call is a chance for us to get to know your cleaning business. We’ll ask lots of questions as we complete your intake form. Things like how long you’ve been in business, what your service area is, what your cleaning process looks like, and why customers should hire you instead of the competition (we’ll also ask you to provide us some photos and your logo).
This gives us a better picture of your cleaning company and allows us to tailor your ads and website copy to fit your business. You’ll also have an opportunity to ask us any questions you have for us.
The First 30 Days
After the launch call, the BookCleaningJobs team will get right to work. Trust us, the first 30 days will go by quickly! That’s why we work to get everything turned around to you without delay so that we can start driving results for you right away.
And don’t worry, we’ll send everything to you for approval before it goes live.
If you’ve selected the GROWTH Plan, we’ll launch your cleaning company’s new SEO-friendly website first. This serves as the foundation for both your paid media and organic marketing strategies.
Then we’ll get your Google Ads and Local Services Ads (“Google Guaranteed”) accounts set up so that you can start collecting leads and booking more cleaning appointments.
We’ll also make sure you have systems in place to handle the leads as they come in. It’s important for new clients to respond to leads as quickly as possible. We have some copy & paste scripts that may be helpful if you don’t have a lead response strategy in place for your cleaning business already.
Finally, our team will work to deliver the remaining parts of your GROWTH Plan, including optimizations to your Google Business Profile, responding to reviews, scheduling social posts, and more.
The First 90 Days
Your first 90 days are very important. During this time, you will be receiving calls, leads, and bookings for cleaning jobs in your local area. You’ll start to get a better understanding of how much your ads and leads will cost on average and how much money you’ll make per job.
We’ll work to optimize your Google Ads account. Over time, your results will improve and more leads will come in.
If you have Housecall Pro, we’ll help you get set up to ask for reviews (always important for Google!). By the way, we can also help integrate Housecall Pro’s online booking with your new website.
Please be sure to send more photos and videos of cleaning jobs you are working on in the field. We will use these photos to power your marketing. Taking more photos and allowing us to use them in your marketing is a great way to get ahead of the competition.
After the First 90 Days
We seek long-term relationships with our clients. That’s why we lead with a lot of value upfront and try to deliver results as quickly as possible for the cleaning companies who choose BookCleaningJobs!
If you like the results you have been getting for the first 90 days, we encourage you to stay on and continue letting us handle your marketing needs.
Your search engine optimization usually starts to heat up around the 6 month mark, especially if you have been actively asking customers for reviews and taking photos of the jobs you perform. An organic traffic boost can bring in more leads and jobs that help offset the cost of your paid ads.
Speaking of paid ads, we would love to add an inexpensive (but highly effective) display campaign around this point. We’ve found that cleaners who run display ads get better overall results from their Google Ads account, and they grow a bigger brand in the local area. We will set up a display campaign for your cleaning company to prospect for new customers and remarket to people who have been on your website already.
At 9 months your marketing should be flying at full speed, and we hope your cleaning business is starting to look very different to you.
By 1 year, we hope to celebrate your success and growth over the past year! We’ve watched cleaners grow bigger than they ever thought possible. In small towns, suburbs, big cities, and everywhere we have clients across the United States. We want to be your critical growth partner, and to add your name to the list of case studies and testimonials from the happy clients we proudly serve at BookCleaningJobs.
Investing in your business is a big commitment. Are you ready to grow your cleaning business? If the answer is YES, book a call with us today!
