The Client:
DanniKay Services in Indianapolis, IN
Industry:
Carpet & Air Duct Cleaning
The Challenge:
This brand new Indianapolis-based cleaning company needed more leads—fast. Competing in a busy market, they wanted to scale their carpet and air duct cleaning services without overspending on advertising. They also wanted to get ahead of the upcoming slower seasons and potentially expand into other services like gutter cleaning to keep momentum year-round.
Our Strategy:
We partnered with Dale @ DanniKay and dove right into creating their Google Ads account and website. The focus? Getting more of the right people to find their business while keeping costs down. By fine-tuning keyword targeting, adjusting bids, maximizing their budget and having a high-converting website, we were able to increase their visibility, drive more leads, and lower the cost per lead.
Campaign Performance (May-August 2024):
Total Ad Spend: $2,827.66
Impressions: 8,849
Clicks: 679
Average CPC: $4.16
Total Leads: 150
Average Cost per Lead: $18.79
Conversion Rate: 22.16%
Huge Wins On Google Ads:
In the week of August 5, 2024, the campaign hit a 40% conversion rate—a major win! Even better, leads cost as low as $10.31 each. Throughout the campaign, the average cost per lead stayed between $13 and $20, so the client kept getting high-quality leads at a great price.
“We’ve Doubled Sales!”
The client was thrilled with the results:
“Things have been going pretty good. Our average check is over $200 now, and we’ve doubled sales recently.” ~Dale @ DanniKay Services
They were especially excited about how affordable the leads were, and how many of the leads they received turned into booked jobs.
Additional Insights:
One of the keys to their success? Quick follow-ups.
The client shared how they immediately text potential customers after missed calls, which helped them book about 60% of their leads. “I stop what I’m doing and text them right away. Sometimes, they call back days or weeks later, but it works!”
They also shared how staying on top of every lead is key to their success: “When I get a lead form, I drop everything and respond immediately. It’s the small touches that make a difference.” These small, personal touches made a big difference in converting leads into clients.
The Results:
Thanks to their BookCleaningJobs GROWTH Plan, this cleaning company has doubled their sales while keeping marketing costs low. The Google Ads campaign continues to bring in cost-effective leads, setting them up for long-term success. And with this growing momentum, they’re now exploring additional services like gutter cleaning to keep their business thriving.
This is what happens when the right Google Ads strategy meets excellent customer service. By generating affordable leads and focusing on quick follow-ups, this client is on track for even more growth.
Want to grow your cleaning business like this? Let’s talk! Book a call with us today at https://bookcleaningjobs.com/book to get started!
