Client: Rug Rehab & Spa

Industry: Area Rug Cleaning

Challenge: Get more high-quality rug cleaning leads — without overpaying for each click

Our Strategy:

Since partnering with BookCleaningJobs earlier this year, Rug Rehab & Spa in Chula Vista, CA has been focused on growing their area rug cleaning business.

To help them do that, we rolled out a targeted Google Ads search campaign, paired with a custom-built landing page designed to convert.

The plan was simple:

• Target high-intent searches like area rug cleaning near me

• Send clicks to a no-distraction landing page with clear calls-to-action

• Track every lead and optimize weekly

And just like a well-washed rug… the results came out clean.

Google Ads Performance Snapshot (Recent 3 Months)

What Happened Month-to-Month?

📈 July:

The campaign came out swinging — strong clicks, high conversion rate (16.75%), and our lowest cost per lead at just $27.

📉 August:

Things dipped a bit. Conversion rate dropped and cost per lead rose to $35. Still solid, but we knew we could do better.

🔁 September:

We made a few tweaks to the ad copy and landing page. The result? A bounce-back with 34 leads and a CPL of $29.57.

Why This Campaign Worked:

• Laser-targeted keywords — no fluff, just high-intent rug cleaning searches.

• Conversion-focused landing page — no distractions, just clean design and a strong call to action.

• Weekly adjustments — we track, test, and tweak. No “set it and forget it” here.

• Strong ad copy - tailored to Rug Rehab & Spa’s unique value.

Real Results, Real Fast:

Over 90 days, Rug Rehab & Spa brought in 95 new leads for rug cleaning — at an average cost of just $30.55 per lead.

No guesswork. No wasted ad spend. Just consistent leads that turn into real revenue.

Want Your Rug Cleaning Business to Blow Up Like This?

Let’s get you set up with ads that actually work — and a landing page that makes your phone ring.

👉 Book your free call with our team and let’s grow your business together.