Case Study: How Carpet Boss LLC Had Their Best January Ever With Google Ads

Client: Carpet Boss LLC
Industry: Carpet Cleaning
Location: Kansas City, MO
Challenge: Generate more high-quality leads and book more carpet cleaning jobs consistently, even during the slow season.

The Game Plan

Carpet Boss LLC partnered with BookCleaningJobs in January 2025, choosing our GROWTH Plan to kickstart their lead generation. Historically, January had been a slow month for the company—but this year, Spenser Ward, the owner, wanted to change that and set himself up for success before the busy season arrives.

Our goal was simple: get the phones ringing fast with local homeowners needing carpet cleaning services. As part of GROWTH Plan, we launched a Google Ads campaign designed to reach people actively searching for carpet cleaning in Kansas City.

Our strategy focused on:

• High-Intent Ads: Reaching people ready to book a carpet cleaner.

• Smart Keyword Bidding: Winning the best spots on Google without wasting money.

• Conversion Optimization: Making it easy for potential customers to call and schedule a job.

First 30 Days Google Ads Results (January 2025)

Carpet Boss saw immediate success in their first month:

• Total Ad Spend: $1,257.26

• Impressions: 4,228

• Clicks: 276

• Click-Through Rate (CTR): 6.53%

• Average Cost Per Click (CPC): $4.56

• Leads Generated: 57

• Cost Per Lead: $22.06

• Conversion Rate: 20.65%

The Results: Best January in Company History

What’s typically a slow month became Carpet Boss’s best January ever. The Google Ads campaign delivered:

• 57 New Leads in Just 30 Days

• $22 Per Lead – Well below the industry average.

• 20.65% Conversion Rate – Meaning 1 out of every 5 people who clicked an ad became a lead.

And the impact was immediate. Spenser’s business grew from $3,000 in January 2024 to $21,261 in January 2025—an incredible start to the year.

Client Feedback

Spenser, the owner of Carpet Boss, put it best:

"Slow season my ass! lol... The new website coupled with the ads is game changing! Love this!! Cannot wait until spring and summer!"

What’s Next?

With momentum on their side, Carpet Boss is ready to keep growing as we continue working together. Our next steps include:

• Increasing Ad Reach: Getting in front of even more homeowners.

• Refining Bidding Strategy: Lowering costs while maximizing leads.

• Expanding to Display & Video Ads: Building brand awareness and driving more jobs year-round.

Want More Leads for Your Cleaning Business?

Looking for real results like Carpet Boss in Kansas City, MO? Our team of cleaning industry marketing specialists at BookCleaningJobs can help…

Schedule a Free Strategy Call Today: https://bookcleaningjobs.com/book