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Case Study: "I Had My First $40k Month..." Says Carpet Cleaner In The Mid-South

December 11, 20232 min read

"How A Local Carpet Cleaner Brought In 253 Ready-To-Book Leads From Google Ads In 10 Months For Just $4,066.53"

The Client: Carpet & Rug Cleaning Company In Mississippi

The Challenge: Acquiring new customers for a 30+ year old carpet cleaning company that had never focused on digital marketing in the past.

Client Journey

A local carpet cleaner came to us with a problem: he had been in business for years and built up loyal customers from referrals. But despite being a successful with referrals, this cleaner had never actually advertised. As a result, he didn't have any direct "levers" to pull when his carpet cleaning company needed to fill the schedule. And no way to grow the business further!

This is a common problem facing a lot of carpet cleaners...

So how exactly did the BookCleaningJobs team handle it and drive results for this frustrated carpet cleaner?

Putting A Winning Strategy In Place

Our team of cleaning industry marketing specialists jumped right into action and:

  • Rebuilt his existing carpet cleaning website using best practices generating leads

  • Drove paid traffic using Google Ads search (Local Service Ads were unfortunately NOT available in this area)

  • Put in place an improved search engine optimization & keyword targeting strategy

  • Optimized existing business listings (Google Business Profile, Facebook, Yelp, etc)

  • Put in place a review generation & response strategy

Search Campaign Results

Case Study: $16 leads on Google Ads for carpet cleaning company in Mississippi
  • Total Ad Spend: $4,066.53

  • Impressions: 13,069

  • Clicks: 1,224

  • Click-Through Rate (CTR): 9.37%

  • Average CPC: $3.32

  • Leads: 253

  • Cost Per Lead: $16.07

  • Conversion Rate: 20.67%

What's Next For This Cleaner?

The client was excited about the results of their investment. All of this led to a massive increase in business, including this company's first $40,000 revenue month! After their initial success, this client has continued to invest in paid ads and search engine optimization to grow their cleaning business and introduce new services like oriental rug cleaning.

Looking to improve your marketing strategy and scale your cleaning business? Visit https://bookcleaningjobs.com/book and request time to speak with us.

case studygoogle adsppccost per leadpaid mediappc strategy
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Reuben Rock

Reuben is the President & Head GROWTH Coach at BookCleaningJobs.com.

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