Client: Pro-Cleaners Restoration & Cleaning Services

Challenge: Get more carpet cleaning leads without spending a fortune

Our Strategy:

When Pro-Cleaners Restoration & Cleaning Services in Woodstock, IL signed up for our GROWTH Plan, they were ready to go all-in. That meant a high-converting website, consistent social media, SEO, and Google Ads working together to build momentum.

This case study focuses on their Google Ads campaign, which was built from scratch to target homeowners searching for professional carpet cleaning in their area.

We focused on high-intent searches like carpet cleaning near me, optimized the website for conversions, and made weekly adjustments to improve performance. The result? More leads. Lower costs.

Google Ads Results (First 3 Months)

Big Wins Month-Over-Month

✅ Leads more than tripled: from 7 to 25
✅ Cost per lead dropped 69%: from $175 to just $55
✅ Conversion rate tripled: from 5.3% to 16.2%

Every single month, the campaign became smarter, cheaper, and more effective. This isn’t just about getting more clicks — it’s about getting more of the right leads at a price that makes sense.

Why It Worked:

• Website designed to convert: We built their new website to guide visitors into becoming leads — fast.

• Keyword targeting dialed in: Focused on the most valuable, high-intent search terms.

• Ongoing optimizations: We never “set it and forget it”. We reviewed search terms weekly and refined bids, ad copy, and targeting.

• Trust signals: Added review badges and clear CTAs to boost conversion rate.

Final Takeaway:

In just 90 days, Pro-Cleaners Restoration & Cleaning Services went from 7 monthly leads at $175 each… to 25 leads in a month at just $55 each.

That’s not just a win — that’s a business-changer. That’s the power of smart Google Ads combined with a strong marketing foundation.

Want Results Like This?

If you want to get more leads without overspending on ads, we’d love to help.

👉 Book a free strategy call and let’s grow your carpet cleaning business together.