Client: Steam Rollerz – Nashville, TN
Service being offered: Upholstery Cleaning
Challenge: Generate consistent, high-quality leads for upholstery cleaning in a competitive local market using paid advertising.

Overview

Steam Rollerz, a growing cleaning company based in Nashville, TN, wanted to increase bookings for their upholstery cleaning service. With the help of a strategic Meta Ads campaign, we generated 164 leads in just 45 days at a cost of $14.83 per lead — all from local homeowners.

By focusing on one high-demand service and using engaging video and image ads, we helped Steam Rollerz turn social media visibility into real paying jobs.

Campaign Strategy

To generate affordable, high-quality leads, we launched a targeted Meta Ads campaign that focused exclusively on upholstery cleaning. Here's how we did it:

• Targeted service-specific audience: Focused on homeowners in Nashville, TN most likely to need upholstery cleaning.

• High-converting creatives: Used a mix of before-and-after photos and short videos showing the deep-cleaning process in action.

• Lead form ads: Meta’s built-in lead forms allowed users to submit their info without ever leaving the platform.

Meta Ads Performance (First 45 Days)

• Total Ad Spend: $2,432.36

• Impressions: 141,552

• Reach: 61,748

• Total Leads: 164

• Cost Per Lead: $14.83

📈 Results highlight the power of a focused campaign and Meta’s ability to reach local audiences at scale.

Why It Worked

This campaign worked because it was hyper-focused:

• Focused on one service: upholstery cleaning

• Focused on one audience: local homeowners

• Focused on one goal: generating targeted leads

We didn’t waste money promoting everything. Instead, we went deep on one service — and it paid off.

The Outcome

Steam Rollerz saw 164 leads come in from this campaign — and many of those turned into real paying jobs. They were able to:

• Fill open time slots with profitable jobs

• Increased brand visibility in the Nashville area

• Book jobs quickly without relying on referrals or word-of-mouth

• Grow a list of prospects they can remarket to in the future

This campaign helped Steam Rollerz do more of the work they love while staying fully booked — all without needing to learn Meta Ads themselves.

Final Thoughts

This case study is proof that Meta Ads can work extremely well for cleaning businesses, especially when you focus your message and target the right audience. Steam Rollerz didn’t have to spend thousands on branding or complicated funnels. They focused on what they do best — and let the ads bring the right customers in.

If you're a local cleaning company looking to grow your upholstery, carpet, or house cleaning services, Meta Ads might be your next big opportunity.

Want Results Like This for Your Cleaning Business?

If you want to generate affordable, high-quality leads like Steam Rollerz did — without wasting time or money — we can help.

👉 Click here to schedule a free strategy call with our team.