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As a carpet cleaner, you know how important it is to get your name out there - especially on the internet. Word of mouth can only go so far in today's competitive market. So, how do you reach more customers and grow your business?
One solution that works particularly well for a carpet cleaner is Google Ads.
In this post, we'll explain why we think carpet cleaners should use Google Ads, and how you can get started with this powerful advertising platform. Let's dive in!
Google Ads is a pay-per-click (PPC) advertising platform that allows business owners like carpet cleaners to put your ads directly onto Google's search engine results pages (SERPs) and partner websites.
Ads can appear at the top or bottom of search results, on the side of the page, or even in Google Maps. These days, you may even see ads that say "Google Guaranteed" (we'll talk about that later in the post...).
There are a lot of reasons you should consider using Google Ads instead of other ad platforms you may be considering. Let's talk about a few important reasons to advertise on Google:
Google Ads allows you to target specific keywords, locations, and even create custom audiences of people who are likely to hire a carpet cleaner! This means that you can reach potential customers who are actively searching for carpet cleaning services in your area. With Google Ads, you can show your ads to people who are most likely to convert into customers.
With Google Ads, you only pay when someone clicks on your ad. This means that you're not wasting money on advertising to people who aren't interested in your services. Plus, you can set a budget and adjust your bids to control your costs.
Google Ads provides detailed reporting on your ad performance, so you can see exactly how many clicks, impressions, and conversions your ads are generating. This data can help you optimize your ads to improve their performance and get better results over time.
PRO TIP: if you're not savvy with updating your website's code, you might want to hire an ad agency to set things up. A professional will know how to set up conversion tracking to measure your results. If you don't set this up from the start, you will never know if your ads are performing! And you're likely to give up out of frustration... hiring an ad agency who works with carpet cleaners is a shortcut to success.
Define Your Goals
Before you start advertising on Google Ads, it's important to define your goals. What do you want to achieve with your ads? Do you want to increase website traffic, generate leads, or drive more online bookings? Once you've identified your goals, you can create ads that are tailored to your specific objectives.
Choose Your Keywords
Keywords are the words and phrases that people use to search for carpet cleaning services on Google. It's important to choose relevant keywords that match the services you offer. Use Google's Keyword Planner tool to find popular keywords and estimate their search volume. Likely keywords you'll want to target are "carpet cleaning near me" and "carpet cleaning + your city name" among others...
Write Compelling Ads
Your ads should be clear, concise, and compelling. Use ad copy that highlights your unique selling points, such as your competitive pricing, eco-friendly products, or exceptional customer service. Include a strong call to action that encourages people to call, request a quote, or book online.
Set Your Budget
With Google Ads, you can set a daily budget that will determine how much you spend during the month. This allows you to control your costs and ensure that you're getting the best return on investment (ROI) for your advertising spend. Start with a modest budget (at least $750/mo) and choose an automated bidding strategy that suits your needs.
Monitor and Optimize Your Ads
Once your ads are up and running, it's important to monitor their performance and make adjustments as needed. Use Google Ads' reporting tools to track your clicks, impressions, and conversions. Identify which ads are performing well and which ones need improvement. Test different ad copy, keywords, and landing pages to see what works best for your business.
It would be silly for me not to mention a program called Local Services Ads in this article. You've probably heard it called "Google Guaranteed." This is a new-ish advertising program that Google rolled out for carpet cleaners and other local business owners a couple years ago. It is designed to drive phone calls, you pay per call, and it works really well!
If you don't want to mess with setting up a standard Google Ads campaign, start with getting Google Guaranteed. You'll need to pass some checks, like having liability insurance, a couple reviews on your Google Business Profile, and you will also need to pass a background check.
But if you can jump through those tiny hoops, you can get your carpet cleaning business on the 1st page of Google (at a price) pretty quickly.
Run these ads for a while to get used to advertising, then switch to or add a standard Google Ads campaign to the mix to help increase your lead flow.
If you're ready to start advertising on Google, the team at BookCleaningJobs.com can help. Our experienced team of Google Ads specialists can create and manage your campaigns, so you can focus on what you do best – cleaning carpets!
Contact us today to schedule a call and learn more about our services. We'll help you get started with Google Ads and drive more leads, calls, and online bookings.
Visit BookCleaningJobs.com and book a call now.
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