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Understanding Google Products for Cleaning Business Owners

March 28, 20244 min read

Figuring out all of Google’s different tools can be a bit overwhelming for any business owner, and that includes house cleaners, carpet cleaners, air duct cleaners, and other cleaning companies. But if you want to be successful in the cleaning industry today, it pays to know how to leverage Google.

In this post, we'll explain the main Google products that cleaning business owners should use to make their online presence stronger and reach more customers.

Google Search and Maps: Your Customers' First Stop

The journey of a potential customer often begins with Google Search. Whether it's "house cleaning Cincinnati" or "carpet cleaning Columbus," potential clients are searching for the cleaning services you offer. Being visible on Google Search is non-negotiable in today's market. Equally important is Google Maps, where customers often turn to find local cleaners. 

YouTube: Showcasing Your Business in Action

YouTube has become a vital platform for local cleaners to present themselves and connect with customers. By creating long and short-form video content that showcases your cleaning services, shares tips, or even offers a glimpse behind the scenes at your cleaning company, you can engage potential customers and build trust. Your YouTube channel allows you to reach a local audience effectively, offering a powerful platform to strengthen your brand presence.

Google Business Profile: Your Digital Storefront

Perhaps the most critical tool for local cleaning companies is Google Business Profile (GBP), formerly known as Google My Business (GMB). This profile acts as your digital storefront, displaying your business in search results and on Google Maps. Here, customers can find your contact information, read reviews, view photos, and even see videos of your cleaning services. Starting with a well-optimized GBP is the foundation of your online presence.

PRO TIP: Claim and verify your Google Business Profile using an email address associated with your company website (ex: info@yourcleaningcompany.com)

Google Local Service Ads: Getting the Google Guarantee

For cleaners ready to try paid advertising, Google Local Service Ads (LSAs) is a great place to start. LSAs place your cleaning company at the top of search results, marked with a "Google Guaranteed" badge, creating trust for potential customers. This pay-per-call advertising model is ideal for attracting customers who need immediate services, offering a direct line to your business when they're ready to book a cleaning appointment.

Google Ads: Capturing Long-term Customers

Unlike LSAs, Google Ads operates on a pay-per-click basis, directing potential customers to your cleaning business’ website. This model is suitable for capturing customers who are researching their options and may not need immediate service. Google Ads can be particularly effective for long-term customer acquisition, provided your website is optimized to convert visitors into leads.

PRO TIP: if you are going to run ads on Google, it pays to hire a professional to help you get the best results possible. Just make sure they have experience in the cleaning industry - not every industry is the same!

Google Analytics and Tag Manager: Insights into Your Website's Performance

Understanding how visitors interact with your cleaning company’s website is critical, and Google Analytics offers the tools to gain these insights. By tracking visitor behavior, you can optimize your website to improve conversions (get more phone calls, leads, or online bookings). Google Tag Manager simplifies the process of managing website tags for tracking and analytics, allowing for easy updates and integrations without needing to modify your website's code.

Google Search Console: Optimizing for Search Visibility

For cleaners investing in SEO, Google Search Console is incredibly important. It allows you to communicate directly with Google about your cleaning company’s site content, submit sitemaps, and monitor your site's performance in search results. Search Console provides valuable insights into how people find your website and identifies opportunities for improving your search visibility for valuable keywords like “carpet cleaning near me” or “house cleaning near me.”

A Few Last Words On Google Products

Navigating Google's suite of tools can be daunting, but the potential rewards for your cleaning company are huge. From improving your visibility on Google Search and Maps to engaging with customers on YouTube, and from managing your online reputation with Google Business Profile to driving targeted advertising with Google Ads and LSAs, these tools offer a comprehensive strategy for growing your cleaning business. Incorporate Google Analytics, Tag Manager, and Search Console into your strategy to monitor your success and optimize your efforts. 

Want to boost your online presence and attract more customers? Book a call with us today and we'll help you use Google tools effectively to grow your cleaning business!

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Reuben Rock

Reuben is the President & Head GROWTH Coach at BookCleaningJobs.com.

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