When you run a cleaning business, how you think about your ads can make a huge difference. It's not just about spending money on ads; it's about investing in your cleaning business's growth. This idea might seem straightforward, but actually believing it is a game-changer.

It's All About Perspective

I learned something crucial from my mentor, a successful entrepreneur: the way you view your ad spending—either as an expense or an investment—can make or break your business. Seeing ads as an expense leads to cutting corners, which can hurt your business. But if you see ads as an investment, you're on the path to growth and success.

Why This Mindset Is Key

Seeing ads as an investment means you're focused on getting the most out of every dollar spent. It's not about spending less but spending smart to grow your business. Here are some strategies to help you see and use ads as investments:

1. Choose the Right Ad Strategy: It’s crucial to work with people who know your industry well and can get you leads that turn into customers. Not all ad platforms are the same - make sure you choose ones that will actually make an impact on your business. Constantly improve your ad campaigns to get better leads at lower costs. 

2. Spend Wisely on Leads: It’s not about cutting costs but finding the best value for your money. A good strategy ensures your ad dollars bring in customers profitably.

3. Keep Customers Coming Back: The real win is in turning a new customer into a repeat customer. Offer great service, follow up, and consider offering additional services to keep them engaged.

4. Play the Long Game: Don’t expect immediate profits from ads. Be ready to tweak and refine your strategy over time for better returns down the line.

Changing how you view your ad spend—from an expense to an investment—is a big step towards growth. It means focusing on long-term success, not just saving money in the short term. With patience, smart planning, and a commitment to understanding your market, you can turn your cleaning business into a thriving enterprise.

At BookCleaningJobs, we’ve helped many cleaners grow their businesses by treating ads as investments. It starts with a smart plan and continues with monitoring, adjusting, and investing in areas that drive growth. Ready to scale your business this year? Book a call with one of our cleaning industry marketing specialists today!