Establishing trust and credibility is essential for attracting new customers for your cleaning business and retaining existing ones. One powerful tool in your marketing arsenal is “social proof” (we’ll explain what that is in a moment). Leveraging social proof can significantly boost your cleaning business by building trust, credibility, and a positive reputation.
What is social proof, and how can it help you? Read on for more!
What Is Social Proof?
Social proof is the influence that the actions and opinions of others have on our own behavior. As potential clients see the positive experiences of others, they will be more inclined to choose your cleaning services over the competition. For example, if a potential customer goes on Google to look at your ratings, that is looking for social proof (others have been happy with the cleaning service, therefore they’ll do a good job for me).
How Can I Use Social Proof To Grow My Cleaning Business?
Cleaners serve a lot of customers during a single week, providing lots of opportunities to collect social proof. In fact, you’ve probably been collecting social proof as you grow your business - now you just need to make it more visible to your potential customers. Here’s how:
1. Customer Testimonials and Reviews
Encourage satisfied customers to share their positive experiences with your cleaning services. Testimonials and reviews are a classic form of social proof that can sway potential clients in your favor. Feature these testimonials prominently on your website and social media pages. Make it easy for your clients to leave reviews by creating profiles on popular review platforms such as Google Business Profile, Yelp, and Facebook.
PRO TIP: There are a number of tools available to help make this easy for you. HouseCall Pro is one of our favorites - you can set it up to automatically send a review request after every cleaning job (here’s how). Have another favorite? Let us know who you like to use!
2. Before-and-After Visuals
A picture is worth a thousand words, and showcasing before-and-after photos of your cleaning service can be a compelling form of social proof. Create visually appealing content that highlights the transformative power of your services. Include these visuals in your social media posts (including Google Business Profile) and on your website. Seeing tangible results can instill confidence in potential clients.
3. Industry Certifications and Awards
Highlight any industry certifications, awards, or recognitions your cleaning business has received. These achievements serve as a third-party endorsement of your expertise and reliability. Display relevant badges or logos on your website to convey a sense of authority and trustworthiness. Are you IICRC certified? Include that! Clients are more likely to choose a cleaning service with a proven track record of excellence.
4. Showcasing High-Profile Clients
If your cleaning services have been utilized by notable clients or businesses, use this information to your advantage (this also shows you are local!). Mentioning well-known clients can lend credibility to your brand and demonstrate that your services are trusted by reputable entities. However, be mindful of confidentiality agreements and only showcase clients who have given explicit permission for you to do so.
5. Social Media Engagement
Active engagement on social media platforms can enhance your social proof. Share customer testimonials, respond promptly to comments and inquiries, and showcase behind-the-scenes glimpses of your team in action. Social media provides a real-time platform for clients to interact with your brand and witness the positive experiences of others, contributing to a positive perception of your cleaning business.
6. Referral Programs
Encourage your satisfied clients to refer your cleaning services to their friends, family, and colleagues. Offer incentives such as discounts or free services for successful referrals. Referral programs not only capitalize on the power of word-of-mouth marketing but also provide a structured way to generate social proof from your existing client base.
Utilizing social proof is an easy, low cost way to help grow your business. Get reviews, photos, and referrals every opportunity you can. Make full use of all of those customers you serve, because the snowball effect will help you grow a much bigger business than your less-savvy competitors.
Not sure what to post, or no time to do it? Talk to the marketing experts at BookCleaningJobs about a GROWTH🚀 Plan and we’ll do the leg work for you! Schedule a call today.
Social Proof: What It Is, And How To Use It To Grow Your Cleaning Business
Establishing trust and credibility is essential for attracting new customers for your cleaning business and retaining existing ones. One powerful tool in your marketing arsenal is “social proof” (we’ll explain what that is in a moment). Leveraging social proof can significantly boost your cleaning business by building trust, credibility, and a positive reputation.
What is social proof, and how can it help you? Read on for more!
What Is Social Proof?
Social proof is the influence that the actions and opinions of others have on our own behavior. As potential clients see the positive experiences of others, they will be more inclined to choose your cleaning services over the competition. For example, if a potential customer goes on Google to look at your ratings, that is looking for social proof (others have been happy with the cleaning service, therefore they’ll do a good job for me).
How Can I Use Social Proof To Grow My Cleaning Business?
Cleaners serve a lot of customers during a single week, providing lots of opportunities to collect social proof. In fact, you’ve probably been collecting social proof as you grow your business - now you just need to make it more visible to your potential customers. Here’s how:
1. Customer Testimonials and Reviews
Encourage satisfied customers to share their positive experiences with your cleaning services. Testimonials and reviews are a classic form of social proof that can sway potential clients in your favor. Feature these testimonials prominently on your website and social media pages. Make it easy for your clients to leave reviews by creating profiles on popular review platforms such as Google Business Profile, Yelp, and Facebook.
PRO TIP: There are a number of tools available to help make this easy for you. HouseCall Pro is one of our favorites - you can set it up to automatically send a review request after every cleaning job (here’s how). Have another favorite? Let us know who you like to use!
2. Before-and-After Visuals
A picture is worth a thousand words, and showcasing before-and-after photos of your cleaning service can be a compelling form of social proof. Create visually appealing content that highlights the transformative power of your services. Include these visuals in your social media posts (including Google Business Profile) and on your website. Seeing tangible results can instill confidence in potential clients.
3. Industry Certifications and Awards
Highlight any industry certifications, awards, or recognitions your cleaning business has received. These achievements serve as a third-party endorsement of your expertise and reliability. Display relevant badges or logos on your website to convey a sense of authority and trustworthiness. Are you IICRC certified? Include that! Clients are more likely to choose a cleaning service with a proven track record of excellence.
4. Showcasing High-Profile Clients
If your cleaning services have been utilized by notable clients or businesses, use this information to your advantage (this also shows you are local!). Mentioning well-known clients can lend credibility to your brand and demonstrate that your services are trusted by reputable entities. However, be mindful of confidentiality agreements and only showcase clients who have given explicit permission for you to do so.
5. Social Media Engagement
Active engagement on social media platforms can enhance your social proof. Share customer testimonials, respond promptly to comments and inquiries, and showcase behind-the-scenes glimpses of your team in action. Social media provides a real-time platform for clients to interact with your brand and witness the positive experiences of others, contributing to a positive perception of your cleaning business.
6. Referral Programs
Encourage your satisfied clients to refer your cleaning services to their friends, family, and colleagues. Offer incentives such as discounts or free services for successful referrals. Referral programs not only capitalize on the power of word-of-mouth marketing but also provide a structured way to generate social proof from your existing client base.
Utilizing social proof is an easy, low cost way to help grow your business. Get reviews, photos, and referrals every opportunity you can. Make full use of all of those customers you serve, because the snowball effect will help you grow a much bigger business than your less-savvy competitors.
Not sure what to post, or no time to do it? Talk to the marketing experts at BookCleaningJobs about a GROWTH🚀 Plan and we’ll do the leg work for you! Schedule a call today.
Reuben Rock
Reuben is the President & Head GROWTH Coach at BookCleaningJobs.com.