Client: A Brand New Carpet Cleaning Company

Location: Cincinnati, Ohio, USA

Industry: Residential Carpet Cleaning

Client Journey:
A new carpet cleaning company in Ohio wanted to lay the foundation for their online presence, drive initial lead volume, and win their first customers in a highly competitive market. They needed a strategy to strengthen their overall online visibility and also bring them carpet cleaning jobs fast with a positive ROI.

Our Strategy:
In partnership with BookCleaningJobs, this carpet cleaner implemented our GROWTH Plan beginning in January 2024. Highlights of their marketing plan include:

• New SEO-Friendly Website: We developed a conversion-optimized website, designed to attract and engage potential customers, improving both user experience and search engine rankings.

• Targeted Google Ads Campaign: Leveraging precise keyword targeting and optimized ad spend, we aimed to capture high-intent customers actively searching for carpet cleaning services.

• Continuous Optimization: Regular adjustments and data-driven refinements ensured the campaign remained efficient and effective.

Google Ads Results (recent 30 days):
The dual approach of a new conversion-rate optimized website and a meticulously managed Google Ads campaign brought about impressive results after only 90 days of running ads:

• Total Ad Spend: $1,920.52

• Total Clicks: 462

• Average Cost Per Click (CPC): $4.16

• Total Conversions: 71 leads

• Cost Per Conversion: $27.05

• Conversion Rate: 15.37%

But it’s not just about leads - this campaign provided a robust 3:1 return on investment. A more careful look revealed that these results could have been improved to a 4:1 or even 5:1 return with a higher booking rate and improved average tickets. We are working with the client to improve these metrics so they can continue to scale their new business profitably.

Impact On Business:
This brand new company has been able to consistently generate revenue over $5k/mo in their first 90 days of business. The owner hired a helper to perform some of the carpet cleaning jobs so he could focus on growing the business. This is a completely different experience than most people have in the carpet cleaning industry, where it is difficult to start up a new business in a competitive market.

Conclusion:
This case study illustrates how combining a high-conversion website with a strategic Google Ads campaign can significantly enhance lead generation and ROI even for a brand new carpet cleaning business. Our client is now poised for sustainable growth and profitability, with ongoing SEO benefits expected to further improve outcomes.

Ready to Boost Your Business?
Are you looking to achieve similar growth and efficiency in your operations? Contact us today to learn how our GROWTH Plan can tailor a solution to meet your unique business needs.