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As a carpet cleaning business owner, you're always looking for effective marketing strategies to grow your business. Postcard marketing is a classic - yet effective - strategy that can help you reach out to your existing customers, encourage customer loyalty, and even attract new customers to your business.
In this blog post, we'll explore why postcard marketing works for carpet cleaners and best practices to follow for maximum success...
Postcard marketing is a cost-effective way to reach out to your customers and prospects, especially if you have a limited marketing budget.
Unlike other marketing strategies, postcard marketing is more personal, direct, and easier to track.
PRO TIP: use unique phone numbers, URLs, promo codes, or even QR codes to track the results of your postcard marketing.
Plus, it's more likely that your customers will read and keep your postcard than a flyer or brochure. Later in this article, we'll talk about an easy way you can increase the likelihood of people keeping your postcards...
With postcard marketing, you can create a targeted campaign, track your results, and adjust your strategy as needed.
Those are just a couple of reasons why postcard marketing works so well for a carpet cleaning business. Now let's talk about some best practices if you choose to use postcards in your own cleaning biz...
To get the most out of your postcard marketing campaign, follow these best practices:
Use a clear and compelling headline to grab attention (try using an offer like "3 Room Carpet Cleaning $129.99")
Keep your message short and simple
Include a strong call-to-action that tells your customers what to do next ("Call For A Free Quote: 555-555-5555" or "Book Online 24/7")
Use eye-catching graphics or images that support your message
Use a high-quality paper stock and printing to create a professional impression
PRO TIP: Coupons are an effective tool to include in your postcard marketing campaign - and a coupon will actually increase the number of people who keep your postcard! Offering a discount or coupon on your postcard can encourage repeat business, referrals, and even attract new customers. Make sure your coupon is clear, easy to understand, and has an expiration date to create a sense of urgency. You don't need to give away a large discount to run an effective coupon strategy. Start small... $10 off is a great place to start.
Sending a "thank you" postcard to your customers after their cleaning appointment is a great way to show your appreciation for their business and encourage repeat business. Make sure to include a clear message of thanks, remind your customers of the benefits of clean carpets, and ask for referrals.
You can also include a coupon with a special offer to encourage your customers to book their next appointment with your business. Or they can share the coupon with a friend or family member who may need their carpets cleaned. Remember to include a strong call-to-action that tells your customers what to do next (call, visit our website, and book online).
Sending a "reminder" postcard to your customers 6-12 months after their last cleaning appointment is an effective way to win customers back and encourage repeat business. Consider sending more than 1 reminder. At BookCleaningJobs, we have seen carpet cleaners who send up to 4 or 5 reminder postcards to win back customers. Make sure you run the numbers and do what works best to drive business profitably.
Your postcard should remind your customers of the importance of regular carpet cleaning and offer a coupon or special offer to encourage them to book their next appointment. Make sure to include a clear message that shows you care about their satisfaction and a strong call-to-action that tells your customers what to do next.
These days you can automate just about anything, and that includes postcard marketing. While it can be fun to sit and fill out postcards at your kitchen table every month... it also tends to fall at the bottom of your "to do" list, doesn't it? I can relate...
It's much easier to run an effective postcard marketing strategy when you harness automation!
If you are a Housecall Pro user, go turn on postcard automations in your account right now. This is a feature that allows you to send postcards to your customers automatically after you've completed a job in Housecall Pro's CRM software.
You can use Housecall's built in postcard designs. Or you can use Canva to create your own branded and customized postcard (in the right dimensions), and upload it to Housecall Pro. Set up a 7 day thank you, 6 month reminder, and 12 month reminder... and you've got a custom branded postcard marketing strategy that runs on autopilot :)
We HIGHLY RECOMMEND this software for carpet cleaners. Get 50% off your first 3 months by requesting a demo at https://bookcleaningjobs.com/hcp
Postcard marketing is a powerful tool for carpet cleaning businesses to reach out to their existing customers, encourage customer loyalty, and attract new customers.
By following best practices, including coupons, and sending "thank you" and "reminder" postcards, you can create a targeted and effective marketing campaign. Remember to include a clear message, a strong call-to-action, and eye-catching graphics to make your postcard stand out.
With these tips, you can use postcard marketing to grow your carpet cleaning business and achieve your business goals.
Hope this has been helpful.
Reuben @ BookCleaningJobs
We help carpet cleaners book more jobs with the 24/7 Marketing Dashboard, marketing services for cleaners, and GROWTH Plans.