Client: Limitless Carpet Cleaning  

Industry: Carpet Cleaning  

Challenge  

Limitless Carpet Cleaning wanted to grow their business by attracting more high-quality leads—but there was a challenge: they needed to do it on a limited budget. Their goal was simple and clear—boost conversions, reduce their cost-per-lead (CPL), and make every advertising dollar count.

Our Strategy  

To achieve these goals, we developed a tailored Google Ads strategy designed to target the right customers at the right time and improved their website. Here’s how we made it happen:

• Focused Keyword Targeting: We honed in on keywords that showed real intent like "best carpet cleaner near me" to connect with people who were actively looking for cleaning services.

• Landing Page Improvements: We rebuilt their website from the ground up to make it easier for visitors to convert. This meant improving calls-to-action, simplifying forms, and making sure visitors could get what they needed fast.

• Smart Bidding Tactics: We adjusted bidding strategies to maximize ad visibility without overspending.

• Ongoing Optimization: We continuously fine-tuned their campaigns, using performance data to double down on what worked and eliminate what didn’t.

Results  

The results? Limitless Carpet Cleaning saw a tremendous transformation over just three months, with higher conversions and a significant drop in CPL. Here’s what happened:

Overall Results:  

Total Spend: $4,890.65  

Total Impressions: 6,468  

Total Clicks: 580  

Average Cost Per Click (CPC): $8.43  

Total Leads: 112  

Average Cost Per Lead: $43.67 (reduced from over $50)  

Overall Conversion Rate: 19.31%

Month-by-Month Breakdown:

August 2024:  

•   Cost: $1,482.12  

•   Clicks: 191  

•   Avg. CPC: $7.76  

•   Leads: 31  

•   Cost Per Lead: $47.81  

•   Result: A strong start, but we saw room for improvement.

September 2024:  

•   Cost: $1,837.79  

•   Clicks: 199  

•   Avg. CPC: $9.24  

•   Leads: 32  

•   Cost Per Lead: $57.43  

•   Result: Leads kept coming in, but we knew we could lower the CPL even further.

October 2024 (Last 30 Days):  

•   Cost: $1,570.74  

•   Clicks: 190  

•   Avg. CPC: $8.27  

•   Leads: 49  

•   Cost Per Lead: $32.06  

•   Result: A big win! Conversion rates soared to 25.79%, and CPL dropped significantly, bringing in a flood of quality leads at a fraction of the cost.

Conclusion  

By using the right combination of strategy and ongoing optimization, we helped Limitless Carpet Cleaning turn their advertising into a lean, lead-generating machine. They not only doubled their leads but also brought their CPL down from over $50 to just $32, maximizing their return on every dollar spent.

Want to see results like these for your business? Let’s talk about how we can help grow your leads while lowering costs. Book a Call Today.