In the local business world, it's essential to stand out to attract customers. For cleaning businesses looking to increase their visibility and rank better locally, using Google Business Profile (GBP) posts can make a big difference. Let's explore how cleaning businesses can thrive in their local markets by using digital marketing to their advantage.

Stand Out with Your On-Site Advantage

Cleaning businesses have a unique edge - they get to interact with customers in different places regularly. By using a smartphone while working, cleaning professionals can showcase their services and connect with potential clients effectively. All you have to do is log in to your Google Business Profile on Google Maps (making sure your location services are turned on), then you can easily take and upload a photo to your GBP. 

Get Noticed with Google Business Profile Posts

When you work in affluent neighborhoods or upscale areas, creating engaging posts on your Google Business Profile can boost your online presence. Post pictures of carpets you are cleaning or something with your brand on it like your van. Just be sure not to add a phone number to the photo or caption as this goes against Google’s rules and they will flag your content (pro tip: use the call now button on the post instead!). It’s also important to respect your customer’s privacy, so refrain from including photos of them or any of their identifiable information.

To reach more people, include relevant keywords such as "carpet cleaning" or "house cleaning" in your posts for better online visibility. Adding key business information such as your company name, location, and a clear call-to-action can encourage potential customers to engage with your business. 

Build Trust Through Transparency

Showing behind-the-scenes glimpses of your work and team in action helps to build trust with your audience. Customers value honesty and openness, so create posts that resonate with your target audience and establish a genuine connection. Also, showcase your results! Potential customers love to see what you can do for their carpet. 

Expand Locally with Regular Posts

By posting frequently from different locations within your service area, you can improve your presence on Google Maps and rank higher in the Google Local Pack, especially in neighborhoods where you want to attract more customers. By keeping a consistent posting schedule and sharing engaging content, you can increase your visibility, generate more leads, and improve your local search rankings.

Stay Connected for More Tips

Leveraging Google Business Profile posts is a powerful way for cleaning businesses to enhance their local presence, attract new customers, and boost their online visibility. 

By embracing simple digital marketing strategies, optimizing content for search engines, and engaging authentically with your audience, your cleaning business can thrive in the competitive local market. Embrace the opportunity to use Google Business Profile posts to grow your business and watch your success unfold in the digital world.

For more insights on growing your cleaning business and leveraging digital marketing tools, head to our blog for more articles. Looking to scale your business? Book a call with us to grow with Google Ads!