Client: Best Way Carpet Cleaning
Industry: Carpet Cleaning
Location: Ann Arbor, MI
Challenge: Bring in more quality leads and steady jobs each month without blowing the budget

The Game Plan

Best Way Carpet Cleaning teamed up with BookCleaningJobs to take their lead generation to the next level. Their goal was simple: keep the team busy and the calendar full with local carpet cleaning jobs.

We launched a targeted Google Ads campaign focused on reaching homeowners in Ann Arbor who were actively searching for services like “carpet cleaning near me” or “pet stain carpet cleaning.”

The strategy was built around:

• High-Intent Searches: Ads showed up right when people were ready to book

• Smart Bidding: Competing for top spots without overspending

• Conversion Tracking: Making sure every dollar spent was bringing in real leads

First 30 Days Google Ads Results (April 30 – May 29, 2025)

Right out of the gate, the campaign delivered strong results:

• Ad Spend: $1,769.65

• Impressions: 2,958

• Clicks: 246

• Click-Through Rate (CTR): 8.32%

• Average Cost Per Click (CPC): $7.19

• Leads Generated: 49

• Cost Per Lead (CPL): $35.75

• Conversion Rate: 20.12%

That means nearly 1 out of every 5 people who clicked became a lead. Not just traffic—actual phone calls and form submissions from local homeowners.

Month-Over-Month Improvements

Even better? Things are trending up. Since launching, we’ve continued to optimize the campaign—and the numbers prove it:

• March 2025 CPL: $52.76

• April 2025 CPL: $31.58

• May 2025 CPL: $35.56

• Total Leads Generated: 114+

More leads, better costs, and consistent results month after month. That’s the power of a smart, evolving Google Ads strategy.

Why This Campaign Worked

Here’s the bottom line: the success of any Google Ads campaign comes down to two things—reducing the cost per lead (CPL) and increasing the conversion rate.

For Best Way Carpet Cleaning (and other clients too), we achieved both through:

• Continuous Optimization

• Keyword Refinement

• Smart Bid Strategies

Our team’s expertise in cleaning industry marketing made all the difference. We didn’t just “set it and forget it.” We kept improving week after week—and the results speak for themselves.

The Results: Reliable Leads at a Solid Price

The campaign is now a go-to lead source for Best Way Carpet Cleaning. Instead of hoping the phone rings, they’ve got a predictable system that brings in qualified customers weekly.

From a slow start to a lead machine in just a few months—with more growth ahead.

Want Results Like This?

If you’re ready to stop guessing and start growing, we can help. At BookCleaningJobs, we specialize in helping carpet cleaners turn clicks into real paying customers.

👉 Book a free strategy call today: https://bookcleaningjobs.com/book