Client: A local carpet cleaning company in Wichita, KS
Industry: Carpet Cleaning & Upholstery Cleaning
Service Area: Wichita, KS and surrounding areas

The Challenge For This Carpet Cleaner

A local carpet cleaning company in Wichita, Kansas wanted to grow.

They had the services. They had the team. They had a strong local market.

But they needed more people finding them online and reaching out for carpet cleaning and upholstery cleaning jobs.

They were also starting fresh with Google Ads, which meant there was no past campaign data to build from yet.

So the goal was simple: Get them in front of local homeowners who were already searching for carpet cleaning, then turn those searches into real leads.

Why They Chose The GROWTH Plan

This client signed up for the BookCleaningJobs GROWTH Plan.

That means we were not only managing Google Ads. We were helping build a stronger online presence around the whole business.

The GROWTH Plan includes work like:

• Google Ads campaign management

• Website and landing page improvements

• SEO support

• AEO support

• Google Business Profile support

• Social media content

• Conversion tracking and reporting

So while Google Ads helped bring in leads fast, the rest of the GROWTH Plan helped support long-term growth.

Our Google Ads Strategy

We built the Google Ads campaign around people who were already looking for help.

Instead of trying to reach everyone, we focused on searches with clear buying intent, like:

• Carpet cleaning

• Upholstery cleaning

• Local carpet cleaners in Wichita

• Brand searches as awareness grew

We also made sure the campaign was set up to track the actions that matter most:

• Phone calls

• Website forms

• Chat leads

The goal was not just traffic. The goal was leads.

The First Full Month Results

From April 30 to May 31, 2026, this GROWTH Plan client generated:

• 5,443 impressions

• 494 clicks

• 50.99 conversions

• 10.32% conversion rate

• $38.91 average cost per lead

That is about 51 leads in their first full month. For a brand-new Google Ads account, that is a strong start.

Search Ads Became The Main Lead Driver

The Search campaign brought in almost all of the lead volume.

Search Campaign Results:

• 5,291 impressions

• 487 clicks

• 49.99 conversions

• 10.27% conversion rate

• $39.39 cost per lead

This worked because the ads showed up when people were ready to take action.

When someone searches for carpet cleaning, they usually have a real problem. Dirty carpets. Pet stains. A move-out clean. Guests coming over. A couch that needs freshening up.

That is the kind of traffic cleaning companies want.

Carpet Cleaning Drove The Most Leads

Carpet cleaning was the biggest lead source.

Carpet Cleaning Results:

• 369 clicks

• 31 conversions

• 8.40% conversion rate

• $45.33 cost per lead

This showed strong demand for carpet cleaning in the Wichita market.

It also gave the company a steady stream of new opportunities right away.

Upholstery Cleaning Was A Big Opportunity

Upholstery cleaning had fewer clicks, but it converted at a very strong rate.

Upholstery Cleaning Results:

• 70 clicks

• 11 conversions

• 15.71% conversion rate

• $31.82 cost per lead

This was a great sign.

It showed that people searching for upholstery cleaning were serious. It also gave the company another service that could bring in leads at a lower cost.

Brand Searches Started Turning Into Leads

As more people saw the company online, some came back and searched for the business by name.

Brand Search Results:

• 48 clicks

• 8 conversions

• 16.66% conversion rate

• $26.74 cost per lead

Brand leads are often warmer because people may have already seen the company before, checked reviews, or visited the website.

Competing Against National Brands

One of the most exciting parts of this campaign was the visibility.

This local Wichita carpet cleaning company showed up beside major national brands like:

• Oxi Fresh

• Zerorez

• Stanley Steemer

• ServiceMaster Clean

• SERVPRO

Even as a new Google Ads account, they earned:

• 48.82% impression share

• 72.00% top of page rate

• 52.36% absolute top of page rate

That means their ads were showing in strong spots on Google where local homeowners could actually see them.

Putting This Carpet Cleaner On A Stronger Growth Path

In their first full month as a BookCleaningJobs GROWTH Plan client, this local carpet cleaning company generated:

• About 51 leads

• 494 clicks

• 10.32% conversion rate

• $38.91 average cost per lead

• Strong visibility against national competitors

• Leads from carpet cleaning, upholstery cleaning, and brand searches

• A stronger foundation for SEO, AEO, Google Business Profile, and long-term growth

Final Thoughts

This is a great example of why the GROWTH Plan works well for cleaning companies.

Google Ads helped this business get leads fast.

The rest of the GROWTH Plan helped support the bigger picture: better online visibility, stronger local presence, and more ways for customers to find and contact the company.

In their first full month, this local carpet cleaning company in Wichita went from a fresh Google Ads account to steady lead flow and strong visibility in a competitive market.

Want results like this for your cleaning business? Request a time to speak with us here:
https://bookcleaningjobs.com/book