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From Steady to Scaling: How Clover Services Boosted Leads by 111%

From Steady to Scaling: How Clover Services Boosted Leads by 111%

February 19, 20262 min read

Client: Clover Services

Industry: Carpet Cleaning

Location: Houston, TX

How A Suspended Google Business Profile Stopped This Cleaner In His Tracks

Clover Services in Houston, TX had already been running Google Ads with us, and results were solid. But they were ready to level up. They wanted more leads, better ROI, and a stronger online presence overall.

There was one big problem: their Google Business Profile got suspended, which hurt their local visibility and trust with potential customers.

That’s when they decided to go all in and upgrade to our Growth Plan. It’s a full-stack marketing package built to help cleaning businesses scale faster and smarter.

How Did The Growth Plan Help Fix It?

Once they upgraded, Clover Services got:

  • A brand new high-converting website

  • Weekly social media posts & listings for better local visibility

  • A fully managed Google Ads campaign (with fresh copy, keyword tuning, and expert optimization)

  • GBP optimization (including fixing their suspended listing)

  • Ongoing SEO work to help them rank locally

This wasn’t just an ad upgrade. This was a full-on marketing glow-up.

Clover Services’ Results (After Upgrade vs. Before)

📊 Performance Breakdown:

Before: Oct 6 to Nov 10, 2025

After: Nov 11 to Dec 16, 2025

  • Leads: 38 (up +111%)

  • Conversion Rate: 16.38% (up from 9.38%)

  • Cost Per Lead: $58.80 (down 47.7%)

  • Clicks: 232 (up +20.8%)

  • Spend: $2,234 (only a +10.3% increase)

  • Avg. Cost Per Click: $9.63 (down 8.7%)

Clover Services - Google Ads Campaign Result

Why It Worked

The Growth Plan helped Clover Services do more with less. With just a small bump in ad spend, they more than doubled their lead volume — while paying almost half as much per lead.

Even better? We fixed the issues with their Google Business Profile, successfully appealed and reinstated the account, which helped boost their local credibility and organic traffic.

Here’s what made the difference:

✔️ Better ad performance

✔️ A website designed to convert

✔️ Stronger local rankings

✔️ More trust with reviews and social media presence

2X The Leads Without Doubling The Budget

After upgrading to the Growth Plan, Clover Services didn’t just grow. They grew efficiently. With only a modest increase in ad spend, they more than doubled their leads and cut their cost per lead nearly in half.

But it wasn’t just about the ads. This Growth Plan upgrade gave Clover Services a stronger online presence across the board, including a high-converting website, active social media, improved SEO, and a fully restored Google Business Profile.

This case study shows what’s possible when the right strategy, smart optimization, and full execution come together.

Bottom line: More leads, better efficiency, and stronger ROI. That is exactly what the Growth Plan is built for.

Want Results Like This?

If you're tired of piecing together your marketing and ready to get real results, the Growth Plan might be the move for you.

👉 Book a time to chat with us

Let’s build your business the right way and bring in more leads while we’re at it.


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