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Email Marketing for Cleaners: Engaging Customers at Every Stage

May 02, 20243 min read

Email remains a powerful communication tool for cleaning businesses to connect with customers, build loyalty, and drive growth. Whether you run a carpet cleaning, house cleaning, or other type of cleaning business, understanding the different types of emails to send at various stages of the customer journey is important for growing relationships with your clients and boosting sales.

In this article, we’ll be talking about 1:many emails (broadcast emails) and 1:1 emails (triggered, transactional, lead follow up or cold emails).

1. Broadcast Emails: Keeping Customers Informed

Broadcast emails are sent to all subscribers, keeping your clients informed about business updates, promotions, and special offers. These include:

  • Promotional emails offering discounts or deals, such as a seasonal spring cleaning discount to attract customers looking to refresh their homes.

  • Announcements for new services like eco-friendly cleaning options or specialized stain removal techniques.

  • Seasonal emails with tips for maintaining a clean home during different times of the year or around holidays.

  • Company updates on changes like new management or new policies. 

2. Triggered Emails: Automated and Timely

Triggered emails are automated messages sent based on customer actions or specific time triggers, ensuring relevance and timeliness:

  • Review requests sent automatically after a cleaning, encouraging positive reviews to boost your reputation and attract new customers.

  • Referral requests to satisfied customers, potentially offering a discount on their next service as an incentive.

  • Service reminders at six-month or annual intervals to prompt repeat business and maintain customer engagement.

3. Transactional Emails: Smooth Operations

These emails are essential for seamless transactional interactions with customers:

  • Appointment reminders sent a day or two before a scheduled cleaning to reduce no-shows, improve schedule management, and provide a better customer experience.

  • Receipts emailed after the service is finished, meeting customer expectations for transparent financial transactions and record-keeping.

4. Lead Follow-Up Emails: Quick Response Is Key

For cleaning leads that come in through your website or other channels, it's critical to follow up quickly with personalized emails. A fast response can make the difference in securing the business over your competitors. Lead follow-up emails should:

  • Thank the potential customer for their interest. 

  • Provide pricing and any important information about your services.

  • Provide simple next steps to book the cleaning service.

  • Include a clear call-to-action, like scheduling an appointment. 

5. Cold Emails: Targeting Commercial Clients

Cold emails can be an effective way to expand into commercial cleaning clients by introducing your cleaning services to potential clients who haven't engaged with your business before, such as office buildings or retail locations. Personalized cold emails should include:

  • Addressing potential clients by name and tailoring the message to their specific cleaning needs.

  • Clearly articulating the benefits of your service, such as flexible hours for minimal disruption and specialized cleaning techniques for commercial spaces.

  • A strong call-to-action, encouraging a direct response like scheduling a free consultation or demonstration.

By strategically employing broadcast, triggered, transactional, and cold emails, cleaning businesses can effectively attract new customers, retain existing ones, and foster lasting relationships through timely, relevant communication at every stage of the customer journey.


Ready to scale your cleaning business this year? Book a call with one of our cleaning industry marketing specialists today!

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