Have you ever noticed the ‘boost post’ button on your business Facebook posts? Boosting posts is a great way to get in front of potential carpet cleaning clients on Facebook, allowing you to reach a wider audience and boosting your company’s visibility.
Please note: boosting posts is different from running a Facebook ad where you use Ads Manager and have more customization options. Boosting posts is a simpler way to advertise on Facebook, and it’s perfect for beginners.
Interested in giving it a try? Here’s what you need to know…
Before you even think about boosting a post, you need to create content that's engaging and relevant to your target audience. Share before-and-after photos of your carpet cleaning work, provide tips for maintaining clean carpets, or post customer testimonials. High-quality visuals and informative content will capture your audience's attention and encourage them to interact with your post.
One of Facebook's most powerful features is its audience targeting options. You can reach specific demographics, interests, and behaviors to ensure your boosted post reaches the right people. For a carpet cleaning business, targeting homeowners in your service area is a smart choice. You can also target those interested in home improvement, interior design, or similar niches.
Decide how much you're willing to spend on boosting your post. Facebook allows you to set a daily or lifetime budget. Start with a modest budget of $10-$20 and adjust it based on the performance of your post. You can also schedule how long you’d like your post to be boosted. Running a short-term special? This is a great way to get the word out!
Facebook offers various post objectives when boosting content. Depending on your goals, you can choose objectives like increasing website visits, getting more engagement (page likes, comments, shares), or driving conversions (such as booking carpet cleaning appointments or phone calls).
Pro-tip: You can set up an auto responder in Facebook messenger to automatically respond to messages you receive (either to say something like ‘thanks, we’ll get back to you’ or even better ask what they are looking to have cleaned)
Now, it's time to boost your post. Click the "Boost Post" button below your content and follow the prompts. Select your target audience, set the budget and schedule, and choose the objective. Double-check your choices before confirming the boost. Facebook will then start displaying your post to your selected audience. Congratulations - you’re now advertising your carpet cleaning business on Facebook!
Boosting a post is not a set-and-forget strategy. Keep a close eye on the performance of your boosted post through Facebook Insights. Monitor metrics like reach, engagement, and link clicks. If you notice the post isn't performing as expected, consider adjusting your targeting, budget, or objective to optimize its performance.
Engagement is key to the success of your boosted post. Encourage your audience to interact with your content by asking questions, running contests, or requesting their opinions. The more engagement your post receives, the more it will appear in users' news feeds, expanding your reach organically.
Don't forget to engage with your audience by responding to comments and messages promptly. This builds trust and shows potential customers that you're attentive and customer-focused. Address questions, provide additional information, and express gratitude for positive feedback.
After your boosted post campaign is complete, analyze the results to determine its effectiveness. Did it generate more website visits or inquiries? Did your page gain more followers? Was it worth the money you spent? Understanding the impact of your efforts will help you refine your future Facebook marketing strategies.
Boosting a post on Facebook can be a valuable tool for carpet cleaners looking to expand their reach and attract new customers. By creating compelling content, defining your target audience, setting a budget, and monitoring performance, you can effectively promote your business.
Need help with ideas on what to post? Check out the free BookCleaningJobs Ultimate 52-Week Social Media Swipe File!
For even more help with content and posting, sign up for a free 30 day trial of the BookCleaningJobs 24/7 Marketing Dashboard, which includes social posting/scheduling tools that have AI built into the Pro versions (available for a small monthly fee after free trial ends, included for all GROWTH🚀 Plan clients).