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7 Marketing Ideas To Grow Your Carpet Cleaning Business

October 22, 20234 min read

The cleaning industry has never been more cutthroat and competitive, which means that growing your carpet cleaning business requires a solid marketing strategy. Fortunately, there are numerous creative and effective ways to reach potential customers, build your brand, and boost your cleaning company’s revenue. Today we are going to explore 7 carpet cleaning marketing ideas to help you grow your cleaning business…

Leverage The Power Of Online Marketing - Start With A Website For Your Cleaning Business

In the digital age, an online presence is non-negotiable. Invest in a professional website that showcases your services, customer testimonials, and contact information. 

Optimize your site for search engines (SEO) to improve its visibility. Create valuable content such as blog posts on carpet care tips and tricks, and engage with your audience through social media platforms.

Need help with a website? Reach out to BookCleaningJobs! We’d love to help.

Encourage Customer Reviews

Positive online reviews are invaluable. Thankfully your cleaning company is probably serving lots of customers each week. Encourage your satisfied customers to leave reviews on platforms like Google and Facebook. Yelp’s policies discourage you from asking customers to leave you a review, so I would not focus much attention on Yelp reviews.

Respond to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction. Showcase these reviews on your cleaning company’s website and social media accounts to build trust with potential clients.

Run Local SEO Campaigns To Gain Cleaning Clients

To attract local cleaning customers, you will want to focus on local search engine optimization. Ensure your business is listed on Google Maps and other local directories. Start by creating a Google Business Profile and filling out all the information about your cleaning company. Use location-based keywords to optimize your business description and services. Then do the same thing with your website.

This will help your business appear in local search results when potential customers are looking for carpet cleaning services in your area.

Offer Special Promotions On Your Cleaning Services

Attract new customers and retain existing ones by offering special promotions and discounts. Consider creating packages that include carpet cleaning along with additional services like upholstery cleaning or stain protection treatments. Promote these deals on your website and social media channels.

Other good ideas you can try: new customer discount (first-time only), military discount, first responder discount, senior discount, repeat customer discount, and anything else you can think of!

One word of advice: be careful about offering deep discounts and using discounts too frequently in your strategy. Your customers will become “trained” to wait for your coupons before they buy from you…

Partner With Other Local Businesses

Building strategic partnerships with local businesses can be a powerful marketing tool. Collaborate with real estate agents, property management companies, and interior designers who can refer your services to their clients. Establish a referral program to incentivize partners to send clients your way.

Property managers in particular are a great source of repeat business. I would focus special attention on property managers, if possible.

Invest In Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising on platforms like Google Ads can help you target potential customers actively searching for carpet cleaning services. 

Create targeted ad campaigns, use relevant keywords, and set a budget that aligns with your marketing goals. If you are unsure of how to do this, hire a professional ad agency like BookCleaningJobs to set up and manage your cleaning company’s ads.

When set up properly, PPC advertising offers an excellent return on investment (ROI) compared to other forms of advertising.

Embrace Content Marketing

Content marketing involves creating and sharing valuable, informative, and engaging content to attract and retain customers. Produce informative blog posts, videos, or infographics about carpet cleaning and maintenance. How to remove common stains, the importance of vacuuming and professional cleaning, etc. These are all good topics for you to cover on a blog, social media post, or video.

Share your expertise and insights, demonstrating your authority in the field. Over time, this approach will help you build a loyal following and attract new customers.

Are You Ready To Take Your Cleaning Biz To The Next Level?

Growing your carpet cleaning business is achievable with a well-rounded marketing strategy. Online marketing, customer reviews, local SEO, promotions, partnerships, PPC advertising, and content marketing all play essential roles in reaching your target audience and establishing your brand. 

By implementing these marketing ideas, you can enhance your visibility, build trust, and ultimately grow your business in a competitive market.

BookCleaningJobs is your trusted marketing agency that specializes in the cleaning industry. Let's transform your business together – get started today and watch your cleaning business flourish! Book a call with us here.

carpet cleaningmarketing ideascleaning business
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Reuben Rock

Reuben is the President & Head GROWTH Coach at BookCleaningJobs.com.

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Request instant access to The Ultimate Carpet Cleaning Marketing Cheatsheet by BookCleaningJobs.com