Client: JM Carpet Cleaning
Industry: Carpet Cleaning
Challenge: Get more high-quality leads online while keeping marketing costs under control
Our Strategy
JM Carpet Cleaning partnered with us through the GROWTH Plan, a marketing package designed to help cleaning businesses attract more customers online. The plan includes a fresh website, SEO, reputation management, and more—but the main driver of this success story has been Google Ads.
We launched a tightly targeted Google Search campaign focused on people actively searching for carpet cleaning services in Rogers and the Northwest Minneapolis area. Then, we monitored the data and made smart optimizations each month to improve results.
Consistent Progress With Google Ads
Recent 3-Month Campaign Performance (June–August 2025)
- Total Ad Spend: $5,003.32
- Total Leads: 113
- Average Cost Per Lead: $44.28
- Overall Conversion Rate: 19.42%
Month-to-Month Improvements
June 2025 – Establishing a Baseline
- Spend: $1,671.08
- Leads: 23
- Cost Per Lead: $72.66
- Conversion Rate: 12.57%
July 2025 – Big Jump Forward
- Spend: $1,668.81
- Leads: 39
- Cost Per Lead: $42.79
- Conversion Rate: 20.86%
August 2025 – Best Results to Date
- Spend: $1,663.43
- Leads: 51
- Cost Per Lead: $32.62
- Conversion Rate: 24.06%
Key Wins
- Cost Per Lead Cut in Half: From $72 in June → $32 in August
- Lead Volume More Than Doubled: 23 leads in June → 51 by August
- Conversion Rate Doubled: 12% → 24%
- Lower CPC: From $9 per click → $7.85 per click
Outcome
JM Carpet Cleaning went from paying too much for too few leads to generating a steady flow of affordable, high-quality jobs across Rogers and Northwest Minneapolis. With the GROWTH Plan, JM Carpet Cleaning is booking more jobs than ever while building a stronger online presence for long-term success.
Client Testimonial
“Working with BookCleaningJobs has honestly made a big difference for my business. Before teaming up with them, I was running ads but not really getting the consistent leads I needed. Since they took over, I’ve been getting steady, high-quality jobs every week — and at a much lower cost than before. They really know what they’re doing, and they’ve been great to work with. It’s nice to see our online presence growing and to know my ad money is finally paying off.”
– Jeammy Murillo, JM Carpet Cleaning
Looking Ahead
The growth so far is just the beginning. With JM Carpet Cleaning committed to the GROWTH Plan, we’ll continue optimizing their Google Ads while also strengthening their website, SEO, and reputation. The focus moving forward is on scaling results even further so they keep winning more jobs and building a stronger presence across Rogers and Northwest Minneapolis.
Want Results Like This?
If you’d like to grow your cleaning business and get more jobs every month, we can help.
👉 Book time to talk with us here. We’ll show you how to turn your ads into real revenue.
