Client: Local Carpet Cleaning Company in Manahawkin, NJ
Industry: Carpet Cleaning
Platform: Google Ads
Reporting Period: August 1–31, 2026
A Strong Start With the BookCleaningJobs GROWTH Plan
A local carpet cleaning company in Manahawkin, NJ partnered with BookCleaningJobs and joined our GROWTH Plan to build a stronger marketing foundation and generate more opportunities for the business.
As part of the plan, we launched Google Ads campaigns designed to reach local customers searching for carpet cleaning services.
The goal was simple: get the company in front of people who needed carpet cleaning while keeping advertising costs under control.
In the first 30 days, the campaigns generated 26 conversions at an average cost of just $36.85 per conversion.
First 30-Day Google Ads Results
During August, the campaigns generated:
- 26 conversions
- $957.99 in total ad spend
- $36.85 cost per conversion
- 201 clicks
- 4,911 impressions
- 4.09% click-through rate
- $4.77 average cost per click
- 12.50% conversion rate
That means about 1 out of every 8 people who clicked the ads completed a tracked conversion.
The company generated 26 conversions while keeping its total Google Ads spend below $1,000 for the month.
Search Ads Generated Most of the Conversions
The Search campaign was the main conversion driver during the first 30 days:
- 2,430 impressions
- 163 clicks
- 6.71% click-through rate
- $5.25 average cost per click
- $856.12 in ad spend
- 21 conversions
- $40.77 cost per conversion
- 12.88% conversion rate
By showing ads when people were actively searching for carpet cleaning services, the Search campaign generated 21 of the account’s 26 total conversions.
Performance Max Added Conversions at a Lower Cost
Performance Max supported the Search campaign and generated additional conversions with a smaller portion of the budget:
- 2,481 impressions
- 38 clicks
- 1.53% click-through rate
- $2.68 average cost per click
- $101.87 in ad spend
- 5 conversions
- $20.37 cost per conversion
- 11.11% conversion rate
Although Performance Max accounted for just over $100 in ad spend, it generated five conversions at less than half the cost per conversion of the Search campaign.
The Outcome
Generating 26 conversions for $957.99 in ad spend gave this Manahawkin carpet cleaning company a strong first month with Google Ads.
The Search campaign produced most of the conversions, while Performance Max added five more at a lower cost per conversion.
Together, the campaigns finished the first 30 days with an overall $36.85 cost per conversion and created a solid foundation for improving and scaling the campaigns in the months ahead.
Want More Carpet Cleaning Opportunities From Google?
BookCleaningJobs helps carpet cleaning companies use Google Ads to get in front of local customers who are already searching for their services.
Want to see what a GROWTH Plan could do for your cleaning business? Request a time to speak with our team at https://bookcleaningjobs.com/book
