Industry: Carpet Cleaning
Services Featured: Carpet Cleaning and Upholstery Cleaning
Platform: Google Ads
Reporting Period: January-March 2026
The Background
This carpet cleaning company in Jackson, TN has been a client of ours on our GROWTH Plan.
As part of that partnership, we refreshed their website and continue to support their growth with Search and Answer Engine optimizations, social media posting, and Google Ads management. While our work covers several areas of their marketing, this case study focuses specifically on a recent 90-day window of Google Ads performance.
We started generating positive results early in the relationship, and this snapshot shows how ongoing optimization can keep building on that momentum over time.
The Goal For This Carpet Cleaning Business
For this recent period, the goal was simple:
- Generate more leads
- Improve conversion rates
- Lower cost per lead
- Keep building on what was already working
This was not about starting from scratch. It was about making a solid campaign perform even better.
Our Google Ads Strategy For This Carpet Cleaner
Because this was an established account, our job was not to start over. It was to keep improving what was already working.
We focused on:
- Tightening targeting
- Shifting budget toward top-performing services
- Improving efficiency across Search and Performance Max
- Using conversion data to guide ongoing optimizations
This helped the campaign bring in better traffic and turn more clicks into leads.
90-Day Google Ads Results
From January through March 2026, the campaign generated:
- 9,930 impressions
- 511 clicks
- 107 conversions
- 18.81% conversion rate
- $31.41 average cost per conversion
The strongest part of the story is how performance improved month by month.
Month-by-Month Growth
Here is how the campaign performed over the 90-day period:
January
- 28 conversions
- 13.06% conversion rate
- $37.34 CPA
February
- 31 conversions
- 19.92% conversion rate
- $37.47 CPA
March
- 48 conversions
- 24.24% conversion rate
- $24.05 CPA
Key Improvements
Over this 90-day period, the campaign delivered:
- 71% growth in conversions from 28 to 48
- Conversion rate increase from 13.06% to 24.24%
- 36% lower CPA overall
- Stronger lead flow at a lower cost
By March, the campaign was producing more leads and doing it much more efficiently.
Carpet Cleaning Performance
The biggest gains came from carpet cleaning, which became the top-performing service during this period.
January
- 14 conversions
- 22.58% conversion rate
- $57.38 CPA
February
- 18 conversions
- 28.57% conversion rate
- $34.26 CPA
March
- 46 conversions
- 43.81% conversion rate
- $16.23 CPA
Carpet Cleaning Results at a Glance
- 72% reduction in CPA
- Conversion rate nearly doubled
- Lead volume increased significantly
This was a major win. By March, carpet cleaning leads were coming in at a much lower cost while volume climbed sharply.
Upholstery Cleaning Performance
Upholstery cleaning also stayed strong throughout the quarter.
January
- 8 conversions
- 50.00% conversion rate
- $16.76 CPA
February
- 8 conversions
- 30.77% conversion rate
- $30.47 CPA
March
- 11 conversions
- 44.00% conversion rate
- $15.24 CPA
This service remained a reliable source of leads and finished the quarter with solid efficiency.
More Leads, Lower Acquisition Costs, Stronger Performance
In just 90 days, this carpet cleaner in Jackson, TN saw:
- Higher lead volume
- Lower acquisition costs
- Better conversion efficiency
- Stronger performance in core services
Most importantly, the campaign generated more conversions at a lower cost, improving overall marketing efficiency and giving the business a stronger foundation for continued growth.
Looking Ahead
This 90-day snapshot is a great example of what can happen when a campaign is actively managed and improved over time. With the right strategy in place, Google Ads can continue to be a strong source of leads for carpet cleaning companies looking to grow.
Want Results Like This For Your Carpet Cleaning Company?
At BookCleaningJobs, we help cleaning companies grow with better websites, SEO, social media, and Google Ads.
Request time to speak with us here: https://bookcleaningjobs.com/book
